TRA Announces Key Executive Appointments

The Texas Restaurant Association (TRA) is pleased to announce three appointments of key executives in Finance, Sponsorship and Marketing positions at their headquarters located in Austin, Texas.

“With today’s announcement, TRA puts a finishing touch on a dynamic and experienced team that will implement our strategy for the 75^th anniversary of the Association,” says Richie Jackson, CEO of Texas Restaurant Association. “Our goal this year is not only to highlight the maximum benefits of becoming a member, but to reinforce to our current members that the value we add to their restaurants and businesses is without comparison.”

Debbi Woofter-Toh joins TRA as Chief Financial Officer. Most recently, Woofter-Toh was at Veritas Academy where she served as Controller. She has experience in both for-profit, as well as not-for-profit association work as a CFO. She has an undergraduate degree from Texas A&M and a Master of Business Administration from the University of Calgary.

“I’m delighted to be a part of TRA’s seasoned team," says Woofter-Toh. “I look forward to sharing my insight and helping to grow the Association by implementing systems that will benefit TRA this year and be a foundation for growth in the next 75 years.”

Adam McKeivier has been named Sponsorship Manager for TRA. Prior to joining TRA, he was at Six Flags Fiesta Texas where he was Sponsorship Coordinator. His experience ranges from coordinating on-site promotional activities to identifying sponsorship prospects to managing sponsorship deliverables. He also gained experience coordinating promotions and advertising for radio, print, television and third party retailers as an intern for Direct Events. McKeivier graduated from Texas State University with a Bachelor of Arts.

Courtney Harding has been brought on as the Marketing Manager for TRA. As the Owner & Founder of Brush Strokes Mobile Pottery Studio, Harding brings a great deal of experience in business plan development, market research, website development, online conversion, social media, branding, and campaign development. She was formerly Corporate Communications Specialist for Accenture, where she managed projects, created marketing strategies and was involved in website development and maintenance. Harding received both Bachelor of Arts and Master of Arts from Texas State University.